Every founder has heard that design matters. But few have quantified exactly how much bad design costs their business.
The Support Ticket Tax
Confusing interfaces generate support tickets. Each ticket costs time and money to resolve. We've seen businesses spending thousands per month on support that could have been eliminated with clearer UI flows.
The Conversion Leak
A 1% improvement in conversion rate on a business website can be worth lakhs per year. Most sites we audit have 3–5 obvious UX friction points that suppress conversions by 10–30%.
The Fix Is Cheaper Than You Think
A proper UX audit and redesign is one of the highest-ROI investments in the entire product stack. It starts with talking to real users — not assumptions, not competitor copying. Five user interviews surface more actionable insights than six months of analytics data.